FlashAlert® collects emergency information and news releases from Puget Sound organizations and distributes it to the news media via a continuously updated web site and e-mails. It automatically places emergency information into the web sites of participating stations and newspapers and can send it directly to the public.
Clients can start at a web page where they can view the real-time status of other organizations. After logging in and posting, they get a confirmation email.
The public can see your information on TV and radio stations and their websites, as well as on a page for just your org to which you can link. The optional FlashAlert Messenger (see below) allows you to send messages directly to parents, staff, students and others at the same time as the media.
FlashAlert provides the news media with local, accurate, time-sensitive information that impacts a large number of people. Airtime is in great demand during emergency situations. The news media will air information they deem appropriate; you will have greater success if you give them only what you really need to communicate.
FlashAlert’s second “channel” emails non-emergency news releases. You choose which cities you wish your releases to be sent to, based on whether it is a local or regional issue. You can upload photos or PDFs or even a sound or video clip. You can have a preview emailed to yourself or anyone else you choose.
Newsrooms get hundreds of emails per day; FlashAlert helps them filter this mail and see items from local organizations first. The news releases are available on an archive web page for one month. You also can save a release as a draft, and even schedule it for future delivery.
FlashAlert distributes to all TV, radio and daily/weekly newspapers in the cities you choose. National media, too, if warranted.
In addition, you can add into your account the e-mail addresses of “Business Partners” – people whom you would like to receive your emergency message and/or news release (in addition to the news media). And any time an organization’s name shows up to the media, it is as a link to the organization’s home page, enabling the media to quickly get to their site.
Does your org have a Facebook or Twitter account? FlashAlert can post your emergency messages to your feeds. If you manually delete a message in FlashAlert, it also is removed from FB/TW. If the message reaches its delete time, the message stays on your page.
Organizations have a link to their FlashAlert information. This page brings together each organization’s emergency messages, news releases and news conferences. No more need to update your web site manually – just link from your home page. Click here to see the page for Oregon State Police.
Messenger is a companion service where the public, including parents, employees, reporters, etc., may self-register up to three email addresses and receive your information at the same time as the news media. When the public registers, they trigger test messages to make sure they’ve entered addresses correctly and that messages get past their spam filters. Each summer, an opt-in message is sent to keep the database current. Text message addresses are discouraged due to the delays caused by cell companies and them truncating messages.
Even faster is the free iOS/Android app FlashAlert Messenger, which allows the public to receive push notifications of your emergency messages – much faster and more reliable than text messaging. They also can view all emergency items and news releases in the system.
New is the ability to add sub-organizations so your constituents can subscribe to get org-specific news. A school district, for example, could make each school a sub-org. In fact, FlashAlert allows you to add a third sub-org level, so you could send news about a specific school’s PTO or Band Boosters. A police department might set up sub-orgs for their precincts, and be able to target news releases to people subscribed to that precinct, as well as the news media. Even newer is the ability to create an account or sub-account that limits subscribers to those who have a specific email suffix, in the event you want to keep some communications restricted (such as messaging employees about when to report).
There is no charge to the public for the Messenger service; the annual cost to an organization is 20¢ per subscriber for the first 1,000, then 10¢ per subscriber thereafter. Click here for sample text you can use to explain to the public how to sign up for FlashAlert Messenger.
We discourage text messages, in favor of push notifications through the Messenger app. Text messages are a major problem, being subject to delay or deletion by the cell companies, as well as some companies cutting off text messages at 160 characters. If someone simply must get a text message, they can enter their address manually (i.e. email@example.com for AT&T).
News editors prefer emails, since the info can be forwarded and copy/pasted. They are faster than faxes, more accurate than phone calls. FlashAlert is redundant in that stations can see information as it is posted (media web pages update automatically every 10 minutes with an alert function) or by the e-mails.
While FlashAlert resides on a group of servers with multiple power supplies, the Internet is an unregulated medium and performance cannot be guaranteed. Also, subscribers should take into account the reliability of their own Internet service provider (ISP) through which they access the network, as well as their home/office power supply. For redundancy, it is advisable to have a colleague in another part of town, who uses a different ISP, be your backup. The FlashAlert web sites are tested every 20 minutes by an independent monitoring company.
In the event of a system outage, clients may go to FlashAlertBackup.net, hosted at a different ISP, to launch emergency messages to key media in your region.
FlashAlert has managed emergency communications for the school districts in the Portland area for 38 years. In 2000, the nearly unlimited capacity of the Internet created the opportunity to bring in other regions and organizations. Users benefit from easy access to the news media, while the news media benefit from having an information clearinghouse. The automated nature of the network keeps costs low.
School districts, colleges and private/charter schools should contact PSESD or Capital Region ESD to register. Here’s who is using FlashAlert in Western Washington: Participant list
Click on the link and choose your region to see annual fees for unlimited use (September-August billing cycle, pro-rated after January 1) View fee schedule.
You may renew your existing account by check or by credit card through PayPal below. You do not need a PayPal account, you can make a one-time payment. On the first PayPal page where you see $0, enter the invoice amount. Please note that billing for PSESD and Capital Region ESD districts is handled through those ESDs.
Take FlashAlert for a test drive. Click here for a “dummy” zone.
To register for FlashAlert, start here.
FlashAlert sent your release to dozens of newsrooms. So who used it?
We know how fast FlashAlerts reach newsrooms because clients tell me their phones start ringing mere minutes after they post a release! But how do you know if a newsroom in another city ran it? That’s where YourNewsInc.net (YNI), a media tracking service based in the NW, comes in. FlashAlert (FA) is partnering with YNI so that you can have pickups tracked and reported back to you – by city, state or nationwide.
FA is making you aware of the YNI service, which in return, is suggesting FA to their clients. (This is a referral arrangement only and neither company will be funding the other. We just want you to know about the best tools out there!).
YNI scours news broadcasts and the Internet locally, regionally and nationally looking for your stories, and reporting the results back to you. The reports cover TV, radio, print and social media. It details estimated viewers and what the coverage is worth. You can see an actual monitoring report for Portland Police at: www.flashalertnewswire.net/MonitoringReport.html Note that within the report, you can view/listen to the actual newscasts of your story. And the printed info can be copy/pasted.
FA subscribers get a 60% discount on YNI services.
Single item All releases for a month All releases for a year
One TV market $25 $75 $500
Northwest $50 $100 $800
Nationwide $75 $150 $1500
To get started, log into your FlashAlert account and go to your account management page. You’ll find a new Monitoring section with a checkbox to activate it. YNI will work with you to set up an account. Then, each time you post a news release, you’ll have a new checkbox on the posting page to have YNI monitor media for your story by TV market, state or national; send you the results; and charge you accordingly.